Pride in Action, the university’s seven-year fundraising campaign, will end early next year in conjunction with the opening of the Performing Arts Center.
The campaign, which will end Feb. 28, 2014, began in 2006 with a goal of earning $110 million. The goal was exceeded last August, and the campaign has raised $144 million. The campaign’s purpose is to provide resources that will promote student and professor excellence, said Barbara Breier, vice president of University Advancement.
“The amazing thing about the campaign is that almost all of the money is cash,” Breier said. “The campaign has a total of 40,000 contributors, which acts as the base of support for the university’s future. This proves that our profile has increased in the nation, and we have raised the level of awareness of our potential as a university.”
The money the campaign has raised is divided between the campaign’s five pillars of academic excellence, athletics, performing arts, library and alumni.
According to Ted McKinnon, assistant vice president of University Advancement and Development, about 73 percent of the funds raised through Pride in Action are going toward academic excellence for endowed scholarships, professorships and chairs. Athletics will receive 16 percent.
McKinnon said the money given to the university has helped improve the campus and education for students.
“It makes me proud to be part of a university that has truly great people supporting it,” McKinnon said. “No matter if it is friends or alumni of the university, it is truly amazing to see people who have such great feelings about Texas State to give money.”
Texas State officials hired 27 students to call alumni and give them updates on how the university has grown to help raise more money. The students ask alumni for their support to help expand the membership of the Alumni Association, said Dan Perry, assistant vice president of University Advancement.
Texas State has a total of 156,000 alumni, he said. The call center reached out to about 77,000 alumni and spoke to 17,000 last year. Perry said 1,000 alumni became new donors, bringing the total to 5,300.
Alumni donations totaled $165,000 to 170,000, Perry said. He said University Advancement’s goal is to have 10,000 to 11,000 members in the Alumni Association.
“Over 50 percent of the gifts we receive (in the Pride in Action Campaign) are from the alumni, which makes them enhance the experience of others,” Perry said. “But, beyond the campaign, only 4.2 percent of the alumni are contributing to Texas State. Our lifelong goal is 8 percent.”
A newer part of Pride in Action is the Family Campaign, Brier said. It has taken place for the past two years and all the donations come from the faculty and staff.
“To me, it’s not about how much we raise—it’s just the fact that we have the ability to make some,” Breier said. “What is special about this campaign is the money raised is strictly from the staff. It comes out of their paychecks to help students achieve all they can.”