As a new business prepares to open in the venue formerly known as Texas Music Theater, its owners must find ways to appeal to the city’s eclectic student and resident audiences to have a lasting presence.
Texas Music Theater will no longer exist in its current state on The Square, according to an Aug. 29 University Star article. Omar Dawoud, a business senior, and his father Mike Dawoud, owner of Café on The Square, will transform TMT into a dance club called The Marc with a variety of music, live show entertainment and rentable event space, according to the article.
The Dawouds have entered a partnership with the owners of TMT to create The Marc, which is anticipated to open Sept. 6. Omar Dawoud also owns AfterDark Entertainment, a concert and event promotions company based in the San Marcos and Austin areas.
In the same University Star article, Dawoud states his outright ownership of the space, while the owners of TMT only claim a business partnership exists with Dawoud. In order for The Marc to stay around in San Marcos for years to come, ownership of the venue must be clear in the future, and business interactions between the Dawouds and TMT owners must be thorough and mutually beneficial.
The downtown San Marcos area has been a revolving door for local businesses recent years. It is unfortunate that TMT has joined the ranks of local business that have closed or rebranded, but the editorial board is excited to see what The Marc will bring to the downtown business scene.
It takes a serious, well-thought-out business plan to survive when trying to set up shop in the high-rent real estate stretch of The Square. Omar Dawoud has significant experience in the event planning business and hopefully has the skills it takes to ensure the business will appeal to a wide audience of students and residents of all ages. It is admirable Omar Dawoud is looking to bring back the distinctive flair that drew crowds to TMT in its earlier years.
The Dawouds need to ensure the new club will grant entrance to an 18 and up crowd on designated days. Freshmen and sophomore students looking to head out for a weekend night on the town have very limited options for nightlife along The Square. If The Marc had 18 and up nights mixed in with special 21 and up nights for older residents and students, the business could possibly have a greater profit margin and true staying power.
It is wise that Dawoud has plans to include event space for rent at The Marc. The prime location of the venue along The Square is ideal for those looking to host both small and large events for parties, conferences or concerts. Eager residents, students and visitors should be able to contact The Marc, schedule events and enjoy the versatile space in the process.
Another possible way to fill event space in The Marc could be creating a type of community theatre for local playwrights and actors to take the stage and star in public plays. The plays could generate profit for residents, students and organizations while enriching the unique culture of San Marcos at the same time.
Dawoud and other students should be praised for attempting to help the economy of San Marcos grow by opening new businesses and creating new jobs. The editorial board wishes The Marc the best of luck with its new business ventures in the community.