University Star

The explosion of the American dance music scene has invigorated a new wave of nocturnal concert-goers over the last few years in San Marcos.

Texas Music Theater played host to this renovated version of a 1960s Grateful Dead crowd that brings together adrenaline-fueled music lovers for some of the city’s most energetic entertainment.

The event was co-produced with the help of Disco Donnie Presents, AfterDark Entertainment and Oh Bleep! productions.

Performance support for the night included local electronica artists, such as Teddy Chang, Gamma and  Toddy B.

“I’d say it was a definite success on all of our parts,” said Daniel Wineland, Disco Donnie promotional staff. “Everyone present seemed to be having an amazing time, as well as ourselves. It’s steep to say but it was pretty much a perfect setup for the show.”

With a crowd of more than 1,000 present, the venue reached its capacity for the sold-out concert just past midnight.

Moments before the main performance took place, Toddy B closed out his set by asking if the crowd was ready for Kill The Noise to start, to which they replied by creating a surge toward center stage.

The headliner dropped the first track of his set around 12:30 a.m.

“It was a really tight mix. There was a lot more mainstream (electronic dance) music,” Wineland said. “That’s what the people want to hear and that’s what is going to sell tickets in the end.”

As the performance reached a climax for the night, machines blew billowing smoke in between dancing beams of light in the raving crowd.

Remixes to 1990s tracks like the “The Fresh Prince of Bel-Air” theme song and infamous party track Jump Around by House of Pain helped put together the last 30 minutes of the artist’s mix.
Scott Gregson, Texas Music Theater co-owner, said that the venue’s production staff make sure patrons thoroughly enjoy their music experience, while also ensuring the artists’ performances sound great.

“It was a loud night,” Gregson said. “There was a great crescendo to his set. (Kill The Noise) was really entertaining and the people had fun with it. The production companies did a great job as well, and we all appreciated the affiliation with both Disco Donnie and AfterDark.”