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Delivery service launch puts companies in competition

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College Delivery, a food delivery service that has been present in the city for over a decade, finally has some competition—Favor.

Favor launched in San Marcos Aug. 28 and delivers anything from food to a phone charger. Tina Heileman, spokesperson for Favor, said company officials decided to launch in San Marcos after noticing a great amount of people in the area using the company’s app.

“We have this technology where we can see on a map where people have already opened up our app and so we saw this huge cluster in San Marcos and all around Texas State,” Heileman said. “We just listened to the customer’s requests and launched there.”

Albert Garcia, founder and owner of College Delivery, said his delivery service is locally owned and operated and has been in San Marcos for the past 13 years.

Garcia said College Delivery will remain focused on its customer service despite the fact that Favor is now in competition with the company.

“It’s inevitable someone else would come in and try to compete,” Garcia said. “We’re just going to keep focusing on our customers and on our restaurants and keeping them happy.”

Garcia said he plans to change marketing and advertising strategies to gain more customers.

College Delivery is set to offer delivery from more restaurants, including several food trucks such as St. Pita’s and Donut 9-1-1, he said.

Favor offers delivery outside of the restaurant realm, including the options for customers to order drinks from Starbucks.

Garcia said College Delivery will remain “primarily focused” on the “restaurant side” of delivery, but options may expand as the company grows.

“We’re going to try to expand our services and delivery such as dry cleaning and prescription drugs,” Garcia said. “We get a lot of calls and customers in the retirement community who are unable to drive and need our service to go pick up their medicine.”

Jeremy Cagle, computer science sophomore, said College Delivery lacks the “features and convenience” Favor offers because the rival company doesn’t have an app and its website is “unresponsive.”

“One of College Delivery’s biggest pros is that they are contracted with so many places,” said Keaton McAtee, exploratory sophomore. “They just need to work harder if they want to stay on top.”

Garcia said in the next two months customers can expect to see an update to the company’s website making it more mobile-friendly. College Delivery will soon launch an app to maximize business.

Garcia said the app will give customers more control by including a GPS for customers to see where the delivery is before it arrives to their door.

“We’ve just got to make it as easy to order through us as it is through Favor,” Garcia said. “With them coming into town, there’s some things we have to change up a little bit.”

Garcia said Favor coming to San Marcos is not a big deal because there are still some differences between the two companies.

“You can pay with cash or order through a computer (with College Delivery) whereas (Favor) is just app-based,” Garcia said. “With our website, you can build your order and customize it.”

Heileman said Favor’s focus on customer service has led to the company’s success.

“We’re really all about customer service and really that’s how we like to differentiate from our competitors,” Heileman said. “It’s our quality, our speed and our customer service.”

Heileman said Favor’s quality customer service is evidenced when the “runners,” employees who deliver orders, text customers to let them know how long the wait will be and to request specific details about the customers’ order.

Favor delivers more than just food and drinks, Heileman said.

“If you need an iPhone charger, we’ll run to the Apple store and get you an iPhone charger,” Heileman said. “We’ve literally heard the craziest requests and we’ll go out and get your order.”

Although Favor delivers items ranging from medicine to video games, Heileman said the business works with food merchants as well.

“Just in case there’s a place not featured (on the app), we can still go out and get that for you,” Heileman said. “We’re really your ‘order-anything’ personal service.”

Cagle said one way College Delivery can compete with Favor is by extending business hours. Currently, both Favor and College Delivery stop services at 10 p.m.

“Due to San Marcos being a college town, a majority of the students stay up past these hours,” Cagle said. “College Delivery can take a competitive advantage by extending their hours before Favor does.”

Garcia said competition is “not a bad thing” and it only exemplifies San Marcos’ growth as a city.

“Our goal is for everyone to think of Favor before picking up their keys,” Heileman said. “We’ve had a lot of good feedback and we hope to be the No. 1 delivery app in San Marcos.”